Cookie Policy

This cookie policy describes what kinds of cookies and similar technologies Improveasy uses and how you can manage them.

What are cookies?

Cookies are small text files that may be placed on your device, such as a computer, smartphone or tablet) when you visit a website. They are used to store information about the interactions made with the website, which helps improve your browsing experience. Cookies can be set by the website you are visiting (first-party cookies) or by services used by the website (third-party cookies)

Why do we use cookies?

We use cookies to improve the functionality of our website, analyse website usage, and ensure that you have the best possible experience.

Types of cookies used

1. Essential cookies
   These cookies are required for the operation of our website. Without these, certain features of the website, such as managing preferences or ensuring smooth usage, would not work. These cookies cannot be disabled
   Example: Cookies set by our provider, CookieYes, to manage and store your cookie preferences (whether cookie consent has been provided)
2. Analytics cookies
   These cookies collect information about how visitors use our website. We use this data to improve performance and navigation of our website to ensure it meets the needs of visitors.
   Example: Cookies set by HubSpot (such as __hstc and __hs_analytics) for tracking website analytics and user interactions with the aim of improving content and website design.

Managing your cookie preferences

When visiting our website, you will see a cookie consent banner provided by CookieYes. This banner will allow you to accept or manage your cookie preferences. This will allow you to:

• Accept all cookies by clicking “Accept All Cookies”
• Customise cookie preferences and choose which cookies to accept or reject by choosing the “Cookie Settings” button in the banner

You can also change or withdraw your consent at any time by clicking the Cookie Settings link in the website footer

To manage cookies in your browser:

You can also manage cookies directly through your browser settings. However, please note that disabled some cookies may impact website performance and/or experience. For more information on how to do this, refer to your selected browser’s help documentation.

Third-party cookies

We use HubSpot for tracking website usage, which involves setting cookies that would be classified as third-party cookies. HubSpot uses cookies for analytics purposes, but no personal or identifiable information is collected as part of these.

HubSpot cookies help us understand site visitor behaviour and interactions with our site, with the aim of improving and optimising user experience. These cookies track anonymous data such as pages visited, amount of time spent on pages, path taken through the website, and which page a user entered on and left from (if applicable)

Consent to cookies

By continuing to use our website, you consent to the use of cookies as described in this policy, within your selected preferences. You may withdraw your consent or manage your cookie preferences at any time by using the Cookie Settings option available on the website, or by adjusting your preferences through the browser’s settings.

Changes to this cookie policy

We may update this cookie policy periodically to reflect changes in our practices or for operation, legal or regulatory reasons.

For questions or concerns regarding this policy, please contact info@improveasy.com